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And furthermore…

I love this shit!!

My thanks to the folks at www.durhamrock.com for their inspiration.

OJ fan wrote:

I’d like to return to two of Seger’s points. First I’d like to reiterate that you have mentioned that this is branding. Secondly, I’d like to ask what you think about using the EZLN’s star and colours – as well as arguably ‘revolutionary’ imagery. what are your thoughts on these struggles? moreover, what would you say is your primary motivation in using these symbols? would you say that you fairly represent the ongoing struggles for justice around the world, as well as stand in solidarity with the oppressed – against majoritarian opinion? i ask these questions because the pictures that you have decided to use have great political significance and those that choose to run under them around the world face the threat of repression and have fought for justice historically. when you look at the red star and other revolutionary images, do you think that you can properly represent their meaning?

My reply:

Branding:

From http://en.wikipedia.org/wiki/Brand

Quote:
Brand is the image of the product in the market. Some people distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service.

People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management. Orientation of the whole organization towards its brand is called integrated marketing.

What’s your question?

Secondly, the imagery.

The image of a star, and the color combination you refer to is in common use (and I use a variation of this in the branding on Anterockstar as well). I could go on at length as to what those symbols and colors inspire (and mean) to me, but that would be futile as you will interpret them as to the meaning you associate with them (in this case, ELZN, and what they stand for).

Reconciling these images is where I need to go.

You have stated quite clearly what you would expect of someone using this imagery. I expect having this discussion here, you will hold me to their meaning.

To answer your questions:

what are your thoughts on these struggles?

What are you specifically looking to learn here? I am a fan of a great many champions of the causes of the oppressed, my favorite musical is Les Miz.

moreover, what would you say is your primary motivation in using these symbols?

I am oppressed… and so are a great many of my friends.

would you say that you fairly represent the ongoing struggles for justice around the world, as well as stand in solidarity with the oppressed – against majoritarian opinion?

I’m a caucasian married mother of four expatriate anglo from Quebec dude…what do you think?

I fight for what I believe is right.

The pictures that you have decided to use have great political significance and those that choose to run under them around the world face the threat of repression and have fought for justice historically. when you look at the red star and other revolutionary images, do you think that you can properly represent their meaning?

I do, otherwise I wouldn’t have thrown my hat in. If you would like to learn why I feel this way I welcome you to watch Anterockstar and find out. (not to be shamelessly plugging myself, but that’s what I produced the series for… to demonstrate the work it takes to become an actual rockstar, not this mythos the majority would push down our throats.)

If you revisit my first(pilot) and second seasons, you will see why I have come to this juncture in my path. Do I stand with the oppressed? I go out to shows, I scream my head off, I buy beer, I pay door, I contribute, I post video memories for everyone to share, I beg, I borrow, I starve, I walk, I fall down, I get injured, I laugh, I cry, I mouth off, I self abuse, I abuse, I sing, I dance, I make merry, I have loved, and I have lost. Not only from behind a camera, but right there next to you in the audience bobbing my head, and up onstage watching the cops pull up in droves. No matter what that event meant to you, I know what it meant to me (and those performers, and the audience) and it was good to bask in the rain together, and watch the fountain bubble up.

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